Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.

At Leadorder.com we currently generate thousands of sales leads daily via Google Adwords. We do this for our in house web properties and by driving traffic directly to our clients' landing pages. Leads generated via Google Adwords usually have a higher contact rate and closing rate. This means you spend less time marketing and more time speaking to qualified prospects.

So how do you get qualified prospects on Google Pay per Click?

You do this by tracking sales conversions back to search phrase that created the original lead. By harvesting this data you are able to identify trends in your sales.

Here are some example trends that you should look for when tracking conversions back to keywords or search phrases.

  1. Obviously the first one is the Search Phrase (This is different than the Keyword)
  2. Keyword
  3. Match Type
  4. Device Type
  5. State Location
  6. City Location
  7. Day of Week
  8. Time of Day

By compiling this data you are able to create charts in your CRM or Lead Management system which show you exactly where your sales are coming from. It is great if you are generating leads at your target cost per lead, but tracking where the sales come from is going to drive your ROI through the roof.

Here is what you are going to need in order to make this happen.

First Step

You will need to have a lead management system or CRM. You can not do this by hand. I know there are smaller sales floors out there that still manage leads manually but no matter how small you are there is an Affordable CRM or Lead Management System.

Second Step

Next you are going to need to set up Google Conversion Tracking. This is a pretty simple process that involves placing a small amount of code on your done or thank you page. You can find information on that by going here. This is going to allow you to track what search phrases convert into leads.

Now this is great for optimizing Google Adwords Campaigns but it is not going to help you track what leads converted into sales. To do that move on to the next step.

Third Step

You must set your destination URL to include the correct URL Parameters. This will allow you to post over the keyword, match type, search phrase, network and device into your CRM or Lead Management System.

If you need help setting this up then please call us for a free overview of the process or we can do it for you.

Last Step

The last step in the process would be comparing all closed deals to leads. After you find these you will have the names of the deals closed and all the URL Parameters you included in the destination URL.

This means you will know the keyword, match type, search phrase, network, device and more for each closed deal.

Take this information and focus on what is closing. Lead cost does not mean anything if you are not focusing on the leads that produce deals.

 
Anthony Urso on Jun 12, 2013

Google Enhanced Campaigns ReviewAre you looking for a new and exciting way to simplify your current marketing strategy? Google has a brand new Enhanced Campaign that may be able to better manage an individual’s paid searches. The campaign is fairly new, yet has already helped many advertisers target prospective clients at more convenient times, at the right location and with an appropriate call to action. While these new changes may be optimal for some users, it does come with both advantages and disadvantages.

The new campaign offers a new way to streamline various devices such as mobile phones and even tablets. After noticing the positive results, advertisers became interested in shifting from desktop campaigns to a growing platform.

 
Anthony Urso on Jun 12, 2013

Why Is Tumblr So Popular?

Sometimes called the “hipster blogging service,” Tumblr is a free microblogging platform and social network website that hosts more than 108 million blogs. That’s enough to land it in the ninth most visited site position in the U.S.  What’s more, Yahoo! is bullish enough on Tumblr to have plunked down $1.1 billion in cash on May 20 to purchase the site from its founder David Karp, - who will remain onboard as CEO.

 
Anthony Urso on Jun 12, 2013

Think that having a well designed and optimized site is good enough to get you a great ranking in the search engines? Think again. Having an active social media campaign is vital to your SEO efforts as seen in the video below.

 

 
Anthony Urso on Jun 04, 2013

New SEO TipsSpring is here in full bloom, and this month is the perfect time to focus on SEO Freshness. Freshness is a Google patented SEO tactic that puts websites that are the most current and are updated frequently above websites that have been stagnant and not updated as recently. The following tips will help you to increase your Freshness Factor and your SEO ranking.

 
Anthony Urso on May 22, 2013

pay per click marketing leadsWhat makes Pay Per Click (or SEO) Leads so much Better than the Rest?

SEO (search engine optimization) and PPC (pay per click) marketing are two of the most essential tools in any online business’s belt. You need to use both well in order to get top results for your webpage.

But why did these strategies win out over all of the others? Essentially, both campaign styles work with internet technology to get your business noticed, instead of trying to create messy loopholes. When you use the technology properly you are sure to get better results for your business.

 
Anthony Urso on May 14, 2013

One of the most important areas of good SEO is making sure that your images on your website have proper "Alt" tags. Watch this short video we have posted on YouTube

 

 
Anthony Urso on May 13, 2013

buying sales leadsChances are you’ve heard about the idea of buying leads, but you might not know much about how it works.

When you buy leads, you get access to a database of potential customers or business clients that you can use however you see fit for your business. Knowing how to manage these databases can help you make the most out of this potential investment so you can see quick growth for your business.

 
Anthony Urso on May 08, 2013

Setting up Google PPC to generate leadsLooking to generate leads online? If so, you should make good use of PPC, or pay-per-click, marketing—a method that’s been proven to be not only effective, but also relatively low-cost and low-maintenance. PPC can be tough for beginners to figure out, however, but following these five basic steps will get you off and running, getting solid leads and using the perks of PPC to your full advantage!

 
Anthony Urso on May 02, 2013

Quality SEO requires everything from Blogs to Press Releases. Watch our SEO Tip of The Week and diversify your SEO strategies.

 

 
Anthony Urso on Apr 22, 2013

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