Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.

Social media is king as far as interaction with consumers goes. As a quick and relatively easy way to attract the attention of your target demographic, social networking is the primary tool in many a marketing toolbox. Twitter, in particular, allows organizations to reach out to consumers while establishing a rapport with their customers.

Using Twitter Properly

While Twitter can help you generate leads, there is a secret to using all social media websites that you must keep in mind: no one wants to be sold. Yes, that is your primary motive. Yes, you can achieve a higher level of revenue through the proper use of social networking. However, you cannot sell your products and services to your Twitter followers with each and every tweet.

So, how are you to use Twitter to generate leads? By balancing self-promotion with genuine interest in the activities of your followers. This is by no means an exact science, but try to limit your self-promotional messages, including links to your website, to one out of every three or four tweets.

Contributing to the Conversation

One of the great things about Twitter is that it allows you to have a conversation with potential customers. Social media is all about give and take, and to thrive in this setting you must pay as much attention to the tweets of your followers as you hope they pay to yours. In addition to responding to the tweets of other Twitter users, make sure that you vary the nature of the content that you post. Big sporting event coming up? Talk about the favored team. Popular movie just hit theaters? Ask others their opinions before going to see it. In this way, you can build a rapport with followers that will allow them to trust you enough to click the links that generate leads for your website.

Increasing Leads

Unlike other social networking sites, Twitter uses hash-tags that may help in generating leads. These hash-tags allow you to tag a tweet with a word that will make that tweet easier to find. For example, tagging a tweet with #restaurants will allow that tweet to appear when anyone, even someone who is not following you, searches for the word "restaurants." By using Twitter properly, you can both create leads and improve your organization's online reputation. Not only will this help with your lead generation goals, it will enhance the overall image of your company!

by Anthony Urso on Jan 24, 2012
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