Lead Generation & Marketing Blog

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Pay-per-click (PPC) advertising campaigns can be very successful if done right. If not, well, then they may be a waste of marketing dollars. The trick to getting your PPC campaign up and running smoothly is to prepare for it before your advertisements are released. Part of this process is to create an eye-catching ad that quickly communicates what your organization has to offer.

Starting with the Basics

First and foremost, Internet users want to see an advertisement that is professional and polished. If your ad appears to be amateur, people may not trust it. Depending on your personal marketing and design experience, hiring a professional to create the ad may be a great move. At the most basic level, your advertisement needs to attract the attention of people who are surfing the Web. This means that it should be colorful and should stand out against the web pages that will feature it (if the PPC platform that you are using supports graphics). Remember, though, not to overdo it, as that can easily make it look unprofessional. Think clean lines and a clear message.

Draft Your Content

Choosing the content for your PPC campaign is crucial in communicating the value of your offer to online consumers. When writing the text for your ad, keep two things in mind:

1. Be honest. No one wants to be tricked into clicking on an advertisement. If your content is honest and accurately reflects the image and value of your organization then consumers will be more likely to trust your company and your conversion rates may improve.

2. Give something to get something. You want a higher conversion rate, right? Well, consumers want something too—a great deal on your products and services. The best way to catch the attention of Internet users is to present them with an offer they can't refuse. Buy one get one free deals, discounts, promotions, and sales are all great ways to entice your target demographic. Make sure that these offers are accurate, though, as no consumer likes to be mislead. If you advertise a sale, your website should be hosting one.

Do Some Research

Before creating your PPC advertisement, check out some of the ads that your competitors have put up. Not only will this help you to understand how to put your advertisement together, it will help you find and fill gaps in the market. Creating an eye-catching PPC advertisement takes time, effort, and patience, but with these tips you can create a successful PPC campaign!

by Anthony Urso on Jan 25, 2012
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