Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.

Increase lead conversions and salesBuying leads is a big expense. As a business owner or manager you depend on your staff to work leads and covert them into sales. You can help increase conversions by training your team and following a few golden rules.

Here are a Few Tips to Help you Increase Conversions!

Do not buy too many leads at once.

One of the biggest mistakes lead buyers make is buying too many leads from multiple sources during the same period. This can overwhelm your sales team and leads will not get worked correctly.

Newer leads that flow into your CRM may lead your staff away from leads they are already working or leads that seem to be a harder close. This can also make a lead provider's conversions decline when really their leads are great. Keep your team focused with the right lead flow.

Track your leads with a lead management system or CRM.

Most lead buyers that do not have a CRM will defend themselves by saying "We have a great manual system in house". We do not buy that argument. No matter how great you are, a lead management system or CRM is better. There are many affordable CRM systems available on the market. If you can not afford one then contact us we may be able to help you find a solution.

Work on your sales pitch and script.

We listen to a lot of sales pitches every day. Several of our clients have our team monitor their sales calls and provide feedback in order to improve conversions. This is part of our consulting services. Many of the leads we generate are finance and insurance related. This are serious products. A potential customer wants to feel confident they are speaking to an educated, safe and reliable company. Don't answer the phone with just a "Hello" or "John, How can I Help". Give a professional introduction that earns the confidence of the caller immediately.

by Anthony Urso on Jan 10, 2012
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