Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Adwords

pay per click marketing leadsWhat makes Pay Per Click (or SEO) Leads so much Better than the Rest?

SEO (search engine optimization) and PPC (pay per click) marketing are two of the most essential tools in any online business’s belt. You need to use both well in order to get top results for your webpage.

But why did these strategies win out over all of the others? Essentially, both campaign styles work with internet technology to get your business noticed, instead of trying to create messy loopholes. When you use the technology properly you are sure to get better results for your business.

Anthony Urso on May 14, 2013

Setting up Google PPC to generate leadsLooking to generate leads online? If so, you should make good use of PPC, or pay-per-click, marketing—a method that’s been proven to be not only effective, but also relatively low-cost and low-maintenance. PPC can be tough for beginners to figure out, however, but following these five basic steps will get you off and running, getting solid leads and using the perks of PPC to your full advantage!

Anthony Urso on May 02, 2013

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

Anthony Urso on Apr 10, 2013