Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
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pay per click marketing leadsWhat makes Pay Per Click (or SEO) Leads so much Better than the Rest?

SEO (search engine optimization) and PPC (pay per click) marketing are two of the most essential tools in any online business’s belt. You need to use both well in order to get top results for your webpage.

But why did these strategies win out over all of the others? Essentially, both campaign styles work with internet technology to get your business noticed, instead of trying to create messy loopholes. When you use the technology properly you are sure to get better results for your business.

 
Anthony Urso on May 14, 2013

One of the most important areas of good SEO is making sure that your images on your website have proper "Alt" tags. Watch this short video we have posted on YouTube

 

 
Anthony Urso on May 13, 2013

Setting up Google PPC to generate leadsLooking to generate leads online? If so, you should make good use of PPC, or pay-per-click, marketing—a method that’s been proven to be not only effective, but also relatively low-cost and low-maintenance. PPC can be tough for beginners to figure out, however, but following these five basic steps will get you off and running, getting solid leads and using the perks of PPC to your full advantage!

 
Anthony Urso on May 02, 2013

Good leads through good landing pagesAnyone who has spent much time thinking about Search Engine Optimization or social networking as lead generating strategies knows that you can’t expect a group of keywords or a few Facebook posts to generate leads all on their own. There is a missing link, something connecting your campaign to real conversions—and that link is a good landing page. Designing effective landing pages is one of the crucial elements of generating leads and getting conversions, because it is precisely on those landing pages that conversions happen. But how can you build a really effective landing page from scratch? Consider these quick tips.

 
Anthony Urso on Feb 06, 2012

Pay-per-click (PPC) advertising campaigns can be very successful if done right. If not, well, then they may be a waste of marketing dollars. The trick to getting your PPC campaign up and running smoothly is to prepare for it before your advertisements are released. Part of this process is to create an eye-catching ad that quickly communicates what your organization has to offer.

 
Anthony Urso on Jan 25, 2012

PPC lead generation tipsPay-Per-Click advertising is a fairly common tool used by marketing strategists and lead generators. Pay-Per-Click advertising works by charging for advertising space based upon the amount of times that Internet users click on a particular ad. Given this billing structure, the best pay-per-click campaigns are those that convert a higher percentage of clicks to sales. Although this sounds simple, understanding which advertisements work best is not as straightforward.

 
Anthony Urso on Jan 17, 2012

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