Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Landing Pages

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

 
Anthony Urso on Mar 27, 2012

Good leads through good landing pagesAnyone who has spent much time thinking about Search Engine Optimization or social networking as lead generating strategies knows that you can’t expect a group of keywords or a few Facebook posts to generate leads all on their own. There is a missing link, something connecting your campaign to real conversions—and that link is a good landing page. Designing effective landing pages is one of the crucial elements of generating leads and getting conversions, because it is precisely on those landing pages that conversions happen. But how can you build a really effective landing page from scratch? Consider these quick tips.

 
Anthony Urso on Feb 06, 2012

How to build great landing pages

Generating your own leads is not as easy as you would think. A great landing page is key to generating leads online. Conversion rates can suffer dramatically if your page is not designed correctly. A good landing page for lead generation needs to have 5 major components. Here they are listed below.

 
Anthony Urso on Jan 10, 2012

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