Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Lead Generation

buying sales leadsChances are you’ve heard about the idea of buying leads, but you might not know much about how it works.

When you buy leads, you get access to a database of potential customers or business clients that you can use however you see fit for your business. Knowing how to manage these databases can help you make the most out of this potential investment so you can see quick growth for your business.

Anthony Urso on May 08, 2013

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

Anthony Urso on Apr 10, 2013

Generate leads online with SEOIs Search Engine Optimization a lead-generating strategy that really works? To the novice, it can almost seem like it’s too good to be true, the notion that if you just string together the magic combination of words, you can generate solid leads and ultimately build sales. But in reality, SEO is much more than magic words—it’s a proven strategy that involves heavy research and effective content creation. SEO, when done right, will boost your page rankings and bring in a stream of traffic to your company’s website or blog. That traffic will, in turn, generate plenty of solid leads.

Anthony Urso on Aug 28, 2012

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

Anthony Urso on Mar 27, 2012

Create local partnerships to increase businessLead generation is a task that has largely fallen to the responsibility of the Internet and other technological tools. Software and other programs have been integrated into lead generation tactics, while business owners have spent hours analyzing the data that these programs create. Lead generation programs have a valuable place in the field, and they do a lot of good for many organizations; however, some people may be so caught up in the lead generation craze that they forget the power of traditional marketing methods. Case in point: the local partnership.

Anthony Urso on Feb 10, 2012

Good leads through good landing pagesAnyone who has spent much time thinking about Search Engine Optimization or social networking as lead generating strategies knows that you can’t expect a group of keywords or a few Facebook posts to generate leads all on their own. There is a missing link, something connecting your campaign to real conversions—and that link is a good landing page. Designing effective landing pages is one of the crucial elements of generating leads and getting conversions, because it is precisely on those landing pages that conversions happen. But how can you build a really effective landing page from scratch? Consider these quick tips.

Anthony Urso on Feb 06, 2012

Six Tips for Generating Leads with Social Media

When it comes to generating leads for your company, it is vital to ensure that you are using all the tools you have at your disposal—especially the ones that have been proven effective. In this day and age, that means leveraging the power of social media. With more than 800 million users, Facebook is an ideal avenue for you to use in generating leads, and that’s to say nothing of the other social networks that are out there. But what are the best strategies for implementing social media to your advantage?

Anthony Urso on Jan 30, 2012

Social media is king as far as interaction with consumers goes. As a quick and relatively easy way to attract the attention of your target demographic, social networking is the primary tool in many a marketing toolbox. Twitter, in particular, allows organizations to reach out to consumers while establishing a rapport with their customers.

Anthony Urso on Jan 24, 2012

Lead generation with your new blog.Want to Generate Leads? Write a Blog!

Although they are exceedingly popular, blogs are still not completely accepted as valuable platforms by all members of the business world. While they do offer great information pertaining to individual opinions and have become the top resource for product reviews, the question of whether or not a blog is a satisfactory resource for news, professional opinions, and other more "official" business is up for debate. No matter what side of that fence you stand on, there is no denying that blogs can be powerful lead generation tools.

Anthony Urso on Jan 23, 2012

Find list of high converting keywordsWant to Increase PPC Conversions? Choose the Right Keywords!

What if your company's logo could pop up when someone searched for information about your industry? What if an advertisement for your organization was showcased on websites across the World Wide Web when Internet users typed in search terms that match your organization's services? Thanks to pay-per-click marketing, these things can happen!

Anthony Urso on Jan 19, 2012