Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Lead Generation

PPC lead generation tipsPay-Per-Click advertising is a fairly common tool used by marketing strategists and lead generators. Pay-Per-Click advertising works by charging for advertising space based upon the amount of times that Internet users click on a particular ad. Given this billing structure, the best pay-per-click campaigns are those that convert a higher percentage of clicks to sales. Although this sounds simple, understanding which advertisements work best is not as straightforward.

Anthony Urso on Jan 17, 2012

Increase lead conversions and salesBuying leads is a big expense. As a business owner or manager you depend on your staff to work leads and covert them into sales. You can help increase conversions by training your team and following a few golden rules.

Anthony Urso on Jan 10, 2012

How to build great landing pages

Generating your own leads is not as easy as you would think. A great landing page is key to generating leads online. Conversion rates can suffer dramatically if your page is not designed correctly. A good landing page for lead generation needs to have 5 major components. Here they are listed below.

Anthony Urso on Jan 10, 2012

How to figure out your CPA or Cost per Acquisition

What is my Cost per Acquisition?

Out of the 25 calls I personally took from our sales line last week I would estimate that 10 of the prospects I spoke with knew their exact cost per acquisition. Some seemed to even be stumped by the question or not know what I meant by CPA.

Anthony Urso on Feb 05, 2010