Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » PPC

Setting up Google PPC to generate leadsLooking to generate leads online? If so, you should make good use of PPC, or pay-per-click, marketing—a method that’s been proven to be not only effective, but also relatively low-cost and low-maintenance. PPC can be tough for beginners to figure out, however, but following these five basic steps will get you off and running, getting solid leads and using the perks of PPC to your full advantage!

 
Anthony Urso on May 02, 2013

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

 
Anthony Urso on Apr 10, 2013

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

 
Anthony Urso on Mar 27, 2012

Good leads through good landing pagesAnyone who has spent much time thinking about Search Engine Optimization or social networking as lead generating strategies knows that you can’t expect a group of keywords or a few Facebook posts to generate leads all on their own. There is a missing link, something connecting your campaign to real conversions—and that link is a good landing page. Designing effective landing pages is one of the crucial elements of generating leads and getting conversions, because it is precisely on those landing pages that conversions happen. But how can you build a really effective landing page from scratch? Consider these quick tips.

 
Anthony Urso on Feb 06, 2012

Pay-per-click (PPC) advertising campaigns can be very successful if done right. If not, well, then they may be a waste of marketing dollars. The trick to getting your PPC campaign up and running smoothly is to prepare for it before your advertisements are released. Part of this process is to create an eye-catching ad that quickly communicates what your organization has to offer.

 
Anthony Urso on Jan 25, 2012

Find list of high converting keywordsWant to Increase PPC Conversions? Choose the Right Keywords!

What if your company's logo could pop up when someone searched for information about your industry? What if an advertisement for your organization was showcased on websites across the World Wide Web when Internet users typed in search terms that match your organization's services? Thanks to pay-per-click marketing, these things can happen!

 
Anthony Urso on Jan 19, 2012

PPC lead generation tipsPay-Per-Click advertising is a fairly common tool used by marketing strategists and lead generators. Pay-Per-Click advertising works by charging for advertising space based upon the amount of times that Internet users click on a particular ad. Given this billing structure, the best pay-per-click campaigns are those that convert a higher percentage of clicks to sales. Although this sounds simple, understanding which advertisements work best is not as straightforward.

 
Anthony Urso on Jan 17, 2012

How to build great landing pages

Generating your own leads is not as easy as you would think. A great landing page is key to generating leads online. Conversion rates can suffer dramatically if your page is not designed correctly. A good landing page for lead generation needs to have 5 major components. Here they are listed below.

 
Anthony Urso on Jan 10, 2012

How to figure out your CPA or Cost per Acquisition

What is my Cost per Acquisition?

Out of the 25 calls I personally took from our sales line last week I would estimate that 10 of the prospects I spoke with knew their exact cost per acquisition. Some seemed to even be stumped by the question or not know what I meant by CPA.

 
Anthony Urso on Feb 05, 2010

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