Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Pay Per Click

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

 
Anthony Urso on Apr 10, 2013

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

 
Anthony Urso on Mar 27, 2012

Pay-per-click (PPC) advertising campaigns can be very successful if done right. If not, well, then they may be a waste of marketing dollars. The trick to getting your PPC campaign up and running smoothly is to prepare for it before your advertisements are released. Part of this process is to create an eye-catching ad that quickly communicates what your organization has to offer.

 
Anthony Urso on Jan 25, 2012

PPC lead generation tipsPay-Per-Click advertising is a fairly common tool used by marketing strategists and lead generators. Pay-Per-Click advertising works by charging for advertising space based upon the amount of times that Internet users click on a particular ad. Given this billing structure, the best pay-per-click campaigns are those that convert a higher percentage of clicks to sales. Although this sounds simple, understanding which advertisements work best is not as straightforward.

 
Anthony Urso on Jan 17, 2012

How to build great landing pages

Generating your own leads is not as easy as you would think. A great landing page is key to generating leads online. Conversion rates can suffer dramatically if your page is not designed correctly. A good landing page for lead generation needs to have 5 major components. Here they are listed below.

 
Anthony Urso on Jan 10, 2012

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