Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » SEO

pay per click marketing leadsWhat makes Pay Per Click (or SEO) Leads so much Better than the Rest?

SEO (search engine optimization) and PPC (pay per click) marketing are two of the most essential tools in any online business’s belt. You need to use both well in order to get top results for your webpage.

But why did these strategies win out over all of the others? Essentially, both campaign styles work with internet technology to get your business noticed, instead of trying to create messy loopholes. When you use the technology properly you are sure to get better results for your business.

Anthony Urso on May 14, 2013

One of the most important areas of good SEO is making sure that your images on your website have proper "Alt" tags. Watch this short video we have posted on YouTube


Anthony Urso on May 13, 2013

Setting up Google PPC to generate leadsLooking to generate leads online? If so, you should make good use of PPC, or pay-per-click, marketing—a method that’s been proven to be not only effective, but also relatively low-cost and low-maintenance. PPC can be tough for beginners to figure out, however, but following these five basic steps will get you off and running, getting solid leads and using the perks of PPC to your full advantage!

Anthony Urso on May 02, 2013

Generate leads online with SEOIs Search Engine Optimization a lead-generating strategy that really works? To the novice, it can almost seem like it’s too good to be true, the notion that if you just string together the magic combination of words, you can generate solid leads and ultimately build sales. But in reality, SEO is much more than magic words—it’s a proven strategy that involves heavy research and effective content creation. SEO, when done right, will boost your page rankings and bring in a stream of traffic to your company’s website or blog. That traffic will, in turn, generate plenty of solid leads.

Anthony Urso on Aug 28, 2012

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

Anthony Urso on Mar 27, 2012

Lead generation with your new blog.Want to Generate Leads? Write a Blog!

Although they are exceedingly popular, blogs are still not completely accepted as valuable platforms by all members of the business world. While they do offer great information pertaining to individual opinions and have become the top resource for product reviews, the question of whether or not a blog is a satisfactory resource for news, professional opinions, and other more "official" business is up for debate. No matter what side of that fence you stand on, there is no denying that blogs can be powerful lead generation tools.

Anthony Urso on Jan 23, 2012