Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
Tag » Tips

One of the most important areas of good SEO is making sure that your images on your website have proper "Alt" tags. Watch this short video we have posted on YouTube


Anthony Urso on May 13, 2013

buying sales leadsChances are you’ve heard about the idea of buying leads, but you might not know much about how it works.

When you buy leads, you get access to a database of potential customers or business clients that you can use however you see fit for your business. Knowing how to manage these databases can help you make the most out of this potential investment so you can see quick growth for your business.

Anthony Urso on May 08, 2013

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

Anthony Urso on Apr 10, 2013

Increase Sales and Close More DealsClosing deals in today's economy is not easy. Consumers have lower income and industry regulations make it hard for most companies to maintain a positive cash flow.

Below we have some tips that may help you close more deals and improve your closing ratio.

Anthony Urso on Mar 07, 2013

Create local partnerships to increase businessLead generation is a task that has largely fallen to the responsibility of the Internet and other technological tools. Software and other programs have been integrated into lead generation tactics, while business owners have spent hours analyzing the data that these programs create. Lead generation programs have a valuable place in the field, and they do a lot of good for many organizations; however, some people may be so caught up in the lead generation craze that they forget the power of traditional marketing methods. Case in point: the local partnership.

Anthony Urso on Feb 10, 2012

Six Tips for Generating Leads with Social Media

When it comes to generating leads for your company, it is vital to ensure that you are using all the tools you have at your disposal—especially the ones that have been proven effective. In this day and age, that means leveraging the power of social media. With more than 800 million users, Facebook is an ideal avenue for you to use in generating leads, and that’s to say nothing of the other social networks that are out there. But what are the best strategies for implementing social media to your advantage?

Anthony Urso on Jan 30, 2012

Lead generation with your new blog.Want to Generate Leads? Write a Blog!

Although they are exceedingly popular, blogs are still not completely accepted as valuable platforms by all members of the business world. While they do offer great information pertaining to individual opinions and have become the top resource for product reviews, the question of whether or not a blog is a satisfactory resource for news, professional opinions, and other more "official" business is up for debate. No matter what side of that fence you stand on, there is no denying that blogs can be powerful lead generation tools.

Anthony Urso on Jan 23, 2012

Find list of high converting keywordsWant to Increase PPC Conversions? Choose the Right Keywords!

What if your company's logo could pop up when someone searched for information about your industry? What if an advertisement for your organization was showcased on websites across the World Wide Web when Internet users typed in search terms that match your organization's services? Thanks to pay-per-click marketing, these things can happen!

Anthony Urso on Jan 19, 2012

PPC lead generation tipsPay-Per-Click advertising is a fairly common tool used by marketing strategists and lead generators. Pay-Per-Click advertising works by charging for advertising space based upon the amount of times that Internet users click on a particular ad. Given this billing structure, the best pay-per-click campaigns are those that convert a higher percentage of clicks to sales. Although this sounds simple, understanding which advertisements work best is not as straightforward.

Anthony Urso on Jan 17, 2012

Online reputation management for law firmsYou can have the best marketing campaign and best leads on the planet but if you have a bad online reputation then you are fighting an up hill battle.

The Internet is a powerful tool—one that can make or break your career with just a little bit of content. Because word travels quickly over the Internet, and all of the information is available to literally anyone in the world, it is important for professionals to maintain a positive online reputation. This is especially true of attorneys.

Anthony Urso on Jan 17, 2012