Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.
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Increase lead conversions and salesBuying leads is a big expense. As a business owner or manager you depend on your staff to work leads and covert them into sales. You can help increase conversions by training your team and following a few golden rules.

Anthony Urso on Jan 10, 2012

How to build great landing pages

Generating your own leads is not as easy as you would think. A great landing page is key to generating leads online. Conversion rates can suffer dramatically if your page is not designed correctly. A good landing page for lead generation needs to have 5 major components. Here they are listed below.

Anthony Urso on Jan 10, 2012

How to figure out your CPA or Cost per Acquisition

What is my Cost per Acquisition?

Out of the 25 calls I personally took from our sales line last week I would estimate that 10 of the prospects I spoke with knew their exact cost per acquisition. Some seemed to even be stumped by the question or not know what I meant by CPA.

Anthony Urso on Feb 05, 2010