Lead Generation & Marketing Blog

Gain helpful insight on how to help your company close more deals and increase your ROI. Our professional marketing teams shares their secrets to successful marketing and sales.

Optimize my PPC campaignsThere are plenty of ways to generate quality leads on the Web, but using a PPC campaign might be one of the best. A PPC, or pay-per-click campaign, is often very cost effective when compared to other marketing strategies, and, when used in tandem with social marketing or a good SEO campaign, the results can be truly significant. But there are a few steps you can follow to truly optimize your PPC campaign, and get the most bang for your marketing buck.

Anthony Urso on Apr 10, 2013

Increase Sales and Close More DealsClosing deals in today's economy is not easy. Consumers have lower income and industry regulations make it hard for most companies to maintain a positive cash flow.

Below we have some tips that may help you close more deals and improve your closing ratio.

Anthony Urso on Mar 07, 2013

Generate leads online with SEOIs Search Engine Optimization a lead-generating strategy that really works? To the novice, it can almost seem like it’s too good to be true, the notion that if you just string together the magic combination of words, you can generate solid leads and ultimately build sales. But in reality, SEO is much more than magic words—it’s a proven strategy that involves heavy research and effective content creation. SEO, when done right, will boost your page rankings and bring in a stream of traffic to your company’s website or blog. That traffic will, in turn, generate plenty of solid leads.

Anthony Urso on Aug 28, 2012

Debt LeadsFinding a good debt lead in today's market is tough. Over the last year or so the vertical has become challenging. The team at Leadorder has spent months and thousands of dollars testing new marketing techniques, advertising channels and landing pages. We are proud to say that we believe we have found a solution for companies in need of quality debt leads.

Recently we have formed a coalition of debt relief companies that can help applicants from our consumer websites with credit card debt, medical debt, irs tax debt, student loan debt and other debt types. Forming this group has allowed us to provide targeted leads for lead buyers.

Anthony Urso on Apr 05, 2012

optimize landing pagesA landing page is an essential component in any digital marketing campaign—in fact, most companies have many of them. You will want some landing pages to implement with your SEO efforts, but you will likely also want a landing page specific to your Facebook account, your Twitter homepage, and so forth. The question, though, is how a company or a marketing pro crafts a truly effective landing page. Consider the following tips for optimizing your landing page and ultimately generating more leads.

Anthony Urso on Mar 27, 2012

Create local partnerships to increase businessLead generation is a task that has largely fallen to the responsibility of the Internet and other technological tools. Software and other programs have been integrated into lead generation tactics, while business owners have spent hours analyzing the data that these programs create. Lead generation programs have a valuable place in the field, and they do a lot of good for many organizations; however, some people may be so caught up in the lead generation craze that they forget the power of traditional marketing methods. Case in point: the local partnership.

Anthony Urso on Feb 10, 2012

Good leads through good landing pagesAnyone who has spent much time thinking about Search Engine Optimization or social networking as lead generating strategies knows that you can’t expect a group of keywords or a few Facebook posts to generate leads all on their own. There is a missing link, something connecting your campaign to real conversions—and that link is a good landing page. Designing effective landing pages is one of the crucial elements of generating leads and getting conversions, because it is precisely on those landing pages that conversions happen. But how can you build a really effective landing page from scratch? Consider these quick tips.

Anthony Urso on Feb 06, 2012

Create facebook content and trafficWhen it comes to generating leads through social media, content really is king. Take Facebook, for example. Some companies lack strategy in how they implement the social network that they ultimately just throw out keywords and calls to action with no sense of vision at all—and it’s little wonder that they end up with no conversions and very few Facebook “likes.” Good, compelling content is the key to getting fans, and fans are crucial for generating leads—so if you want to really use Facebook marketing effectively, you first need to think seriously about creating effective content.

Anthony Urso on Feb 03, 2012

Twitter marketing and hashtagsTips on how to use Twitter hashtags to generate hot leads.

Generating quality debt leads on social networks such as Twitter is not as hard as it seems. Many business owners or marketing managers know that Twitter and even Facebook are great places to generate new leads. Below we have a great overview of how to generate debt leads on Twitter.

Anthony Urso on Jan 31, 2012

Six Tips for Generating Leads with Social Media

When it comes to generating leads for your company, it is vital to ensure that you are using all the tools you have at your disposal—especially the ones that have been proven effective. In this day and age, that means leveraging the power of social media. With more than 800 million users, Facebook is an ideal avenue for you to use in generating leads, and that’s to say nothing of the other social networks that are out there. But what are the best strategies for implementing social media to your advantage?

Anthony Urso on Jan 30, 2012